Social media is now one of the essential components of any successful marketing strategy. What began as a simple way to connect with friends and family has now become the go-to platform for businesses to spread awareness and increase brand exposure. In today’s digital age, most brands understand the value of leveraging social media to their advantage. With that said, it’s important to know how to use social media in an effective and deliberate way because the wrong approach can do more damage than good. Here we will discuss the impact of social media marketing in Leicester on brand exposure, and how companies can benefit from utilizing it to grow their business. What is Brand Exposure? Brand exposure refers to increasing the visibility and recognition of a brand or product among consumers. It involves creating awareness through the delivery of relevant content, engaging with customers, and using creative advertising techniques. The goal of brand exposure i...