Real estate is not for the faint of heart. The fierce competition leads to 87% of new real estate agents packing their bags and leaving the market. The statistics might look haunting, but on a closer inspection, researchers found that the main reason why most of the new real estate agents fail to penetrate the dense market is their inability to market themselves. Social media has emerged as the most powerful marketing tool and is proving its efficiency even in the real estate market. The whole paradigm shift has called for the real estate agents to upgrade their marketing strategies making social media for property companies one of the tools to achieve the desired results. How does it help? All the homeowners would agree on how stressful the buying process was for them. All real estate purchases are driven by emotions and buyers seek a trustworthy partner who can guide them through the whole process. Establishing a strong online presence helps a real estate business come across as a g...